BRING YOUR BRAND TO LIFE

Be True Be Sincere

Raise awareness, transmit, promote: Branding Agency in Bangalore - communication is an essential tool to encourage changes in society. With it, BeTrue supports and promotes positive brands. Those who act and innovate every day for an optimistic future, more respectful of Man and the environment.

By favoring authentic and transparent communication, BeTrue puts your values at the heart of your strategy in order to gain the support of your community. She works with you to develop an essential resource for sustainable brands: trust.

Be True: be true, be sincere.

BeTrue, the communication agency dedicated to positive startups and companies

BUILD TRUST

To consolidate your brand, it is essential to set up and build over time a coherent and sustainable brand identity, based on a brand content clearly defined upstream.

It is to offer startuppers and innovative companies a global solution that our communication agency was born. Today, BeTrue supports companies of all sizes, from startups to large international groups, in the implementation of their brand strategy and the creation of their communication media.

Concepts

There are several concepts and notions around the brand:

• First the brand as an organization, person, product, service or symbol
• The positioning of the brand in the market
• The brand identity as a territory
• Finally, the brand contract as a commitment

One of the most important notions around the name, the logo is the promise, which is specific to it or which is perceived as specific. It must be held through all sales and service actions in the market.

*Brand's strength of conviction*

In order to continuously monitor your brand's image, five “brand conviction strength” indicators must be taken into account, in order to measure the dynamics:

• First of all, the notoriety
• Then the consideration
• The preference
• The act of purchase
• Loyalty

Between corporate communication and product communication, the brand represents a benchmark for prospecting and building loyalty. In addition, we often associate a brand with a universe. This notion of the universe has been reinforced thanks to digital media and more particularly through the web.